1. Nobody tops Santa for customer loyalty.
Mr. Claus certainly picked a large market but he divided his customers between who’s naughty and who’s nice. If you want to be bad, Santa isn’t going to waste his time on bringing you the toy that you’ve dreamt about all year. But for the children who made the “nice” list, Santa takes the time to listen to them. Whether it’s a bicycle, game system or puppy, Santa listens to each and every one of his customers and delivers what each one wants every December 24th.
- To be successful, you also need to have a large, targeted market that can support your business but additionally, you should segment your customers so that you can make your loyal customers your first priority.
2. He knows the value of diversification.
Legend has it that, Santa’s humble start was with just one simple toy and when the children liked it, they wanted other presents. So Santa begins to diversify his operation so that he can offer children across the world a wide range of presents.
- Don’t box yourself into a corner by only offering one product or service. You don’t want to suffer the same fate as Blockbuster.
3. He takes breaks.
Don’t be surprised if you spot Santa surfing or relaxing on the beach and spending some quality time with Mrs. Claus following the holidays. This man works hard and he deserves a much-needed break from his workshop at the North Pole.
- Entrepreneurs are well known for working excessive hours and rarely taking any time off. Without taking some take off, you aren’t giving your body and brain time to recharge.
4. He’s recession proof.
Even turbulent economic times can’t stop Santa Claus .While children may not receive as many presents as they would like, Santa is still able to give them something when they wake-up in the morning. He doesn’t have to rely on huge marketing budgets and is willing to cut back on the number of presents he delivers when times get tough.
- Recession proofing your business is a challenge, You should focus on selling an essential product or service and tighten your budget so that you don’t spend money on items that aren’t needed.
5. He’s been indispensable for a long time.
Why has Santa been able to remain relevant after all of these centuries? It’s because Santa makes them happy. When it comes to a child’s happiness and imagination, Santa has definitely cornered the market. That will continue to make him indispensable for generations to come.
- How is your business inspiring its customers? What are you offering that makes you a part of their lives? What sets you apart from your competitors?
6. Santa built a solid team that stays with him for the long run.
Santa has a skilled and talented team backing him. There are the elves making the toys. There are the reindeer pulling his sleigh. Santa, like all successful entrepreneurs, surrounds himself with the right individuals to make his operation run smoothly. And, he also shows appreciation for his team members as he’s known to share his milk, cookies, and carrots with reindeer
- As a business owner, it may feel like the weight of the world rests solely on your shoulders because working a team can have several drawbacks, such as decreasing productivity and morale. Having the right team in place ensures that you produce quality content and products, as well as reducing the pressure of meeting deadlines and goal projections.
Merry Christmas to you all.
With thanks to Entrepreneur.com